Serengeti Eyewear is a sunglasses brand owned by Bushnell Corporation. Their main focus is eye protection, of which the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others.
Video Serengeti Eyewear
Overview
The brand was developed by Corning. In 1984, Corning considered closing Serengeti due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management. With only fifty-two employees, he successfully raised sales from $5 million in 1985 to $62 million in 1992.
In 1995, Corning decided to sell its sunglasses business. Vivian Gernand was hired to lead Serengeti and brought in a team to re-position the brand as more high end. The re-position included the introduction of the Signia line for younger consumers, increased sports line and updated materials and changes for the Driver line. Gross profit increased as a percentage of sales, from approximately 35% for the three months ended September 30, 1996 to approximately 54% for the same period in 1997, primarily as a result of product mix. Approximately 73% of the 1997 sales consisted of premium Serengeti products that carry gross margins significantly higher than the company's non-premium products that comprised substantially all of the company's sales in 1996.
The Serengeti brand was acquired by Bushnell in September 2000.
Maps Serengeti Eyewear
Technology and design
Serengeti sunglasses include photochromic technology that enables lenses to become darker or lighter in response to light variations, spectral control technology that gives high-definition contrast and color enhancement by blocking a portion of incoming blue light, and polarization technology that reduces glare and blocks ultraviolet rays.
Tucker Viemeister designed aviator style sunglasses in sepia tones for Serengeti in the 1980s.
Media mentions
Pope Benedict XVI was seen wearing Serengeti's Classic model sunglasses in 2006 and 2009. Hollywood star Val Kilmer has also been seen wearing Serengeti sunglass.
References
Source of the article : Wikipedia
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