Away or Away Travel is an American luggage manufacturer and retailer. The company, which was founded in 2015, produces smart luggage.
Video Away (luggage)
History
The company was founded by CEO Steph Korey and Jen Rubio with US$2.5 million in seed money in 2015 and based on the responses of 800 frequent flyer focus group respondents. By the end of 2017, the company had attracted a total of $31 million of venture capital. The company, which is headquartered in New York City, produces merchandise that is classified as smart luggage and sold in a cost-saving direct-to-consumer model. In its first fiscal year (2016), the company sold US$12 million in luggage. In March 2017, Away collaborated with Pop & Suki (Poppy Jamie and Suki Waterhouse) on a design that met with broad fanfare. Due to the celebrity appeal of the brand's products, People dubbed its popular 38-litre (10.0 US gal) capacity carry-on piece, named "The Carry-On", as "the little black dress of luggage" in August 2017. Their luggage products have lifetime guarantees. As a leading company in the field of smart luggage, it soon had many competitors.
Korey and Rubio are 2016 and 2015 Forbes 30 under 30 alumns, respectively. The duo, who had previously become executives at Warby Parker on the same day when it had 20 employees, jointly appeared on the 2017 Inc. 30 under 30 list.
In response to fire and safety concerns from the Federal Aviation Administration several airlines announced plans to institute bans on smart luggage equipped with lithium-ion batteries effective January 15, 2018. However, Away luggage includes a Transportation Security Administration-approved screwdriver for battery removal. The Away battery can be removed for use as a power source during travel, which is compliant with industry rules.
Maps Away (luggage)
References
Source of the article : Wikipedia
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