White Stag is a brand of women's apparel and accessories sold in stores by Walmart. Founded as a ski wear manufacturer in Portland, Oregon, the company was purchased by the Warnaco Group in 1966, which in turn sold the brand to Wal-Mart in 2003.
Video White Stag (clothing)
Origin company
The White Stag Company started as a branch of the Hirsch-Weis Manufacturing Company from Portland, Oregon, which made durable outer clothing and equipment worn by loggers, mills, and stockman. Hirsch-Weis was founded when the brothers of Max S. and Leopold B. Hirsch bought Willamette Tent and Awning Company, a manufacturer of deep-sea ships, from E. Henry Wemme in 1907. Hirsch brothers changed the company's name to their own and Harry Weis, Secretary of Wemme, which the brothers remain as partners with the new company. The company began to create more tents and serve the logging industry; some of the company's first clothing is waterproof clothing for lumberjacks.
In 1929, Harold S. Hirsch, 21-year-old son Max, returned to Portland after graduating from Dartmouth College, where he enjoyed skiing. He began to make skiing clothes down the hill, starting with a ski suit, which Hirsch-Weis began marketing in 1931 as White Stag , from a literal English translation of the name of the parent company weis and hirsch .
Skiing, then in its infancy in the United States, became popular in Oregon in the 1930s, and White Stag grew rapidly, with its division expanding to include other types of casual sports.
Maps White Stag (clothing)
Company growth and acquisition by Warnaco
In 1956, reflecting the popularity of the sports line, Hirsch-Weis changed his name to White Stag. It became a public company in 1958.
In 1957, the company modified a large animated sign on the rooftop of downtown Portland to include a stag over the outline of the state of Oregon. For the Christmas season of 1959, a red neon "nose" was added to the muzzle by mimicking Rudolph the Red-Nosed Reindeer, a tradition that has been repeated every year since. The White Stag sign quickly became an identification landmark for the city, and it was designated a Portland landmark by the Historic Historic Landmark Commission in 1977. The letter was changed to advertise a Made in Oregon gift retailer in 1997, and in 2010 the sign was acquired by the city and his writing changed again, to read "Portland Oregon".
In 1966, White Stag was purchased by Warner Brothers Company, which later became the Warnaco Group. The company moved its operations from downtown Portland building in 1973 and in 1987, has moved from Portland completely.
In 1983, the company generated $ 70 million in sales annually, out of Warnaco's total annual sales of approximately $ 500 million. In the fall of 1986, White Stag has about 200 employees, and its facilities include a complex of three buildings that occupy 14 acres (5.7Ã, ha) in S.E. Harney Drive in Southeastern Portland. Warnaco's move out of Portland is expected to be completed in 1987.
Year Warnaco
In 1986, former Warnaco executive Linda J. Wachner designed a $ 550 million takeover from Warnaco and began to simplify the company. White Stag reorganized with other sports tracks, including Speedo, became a new company, Authentic Fitness Corporation, which went public in 1992. The company grew during the 1990s, but was weighed down with debts from acquisitions and other mergers, Warnaco filed for Chapter 11 protection in 2000.
Walmart label
After Warnaco emerged from bankruptcy in 2003, he sold the White Stag trademark to Wal-Mart (who now does business as Walmart). Wal-Mart now uses trademarks on the line of women's casual wear, footwear, and basic jewelry.
References
External links
- Battistella, Edwin. "White Stag Manufacturing". The Oregon Encyclopedia .
Source of the article : Wikipedia
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