Jantzen is a swimwear brand founded in 1916 and first appeared in the city of Portland, Oregon, USA. The brand name then replaces the name of the parent company that produces the branded product. This brand features a logo of a young woman, wearing a red one-piece swimsuit and a bathing cap, assuming a dive posture with outstretched hands and a curved back. Known as Jantzen "Diving Girl", images of various shapes became famous throughout the world during the early twentieth century.
Video Jantzen
History
Origin
John A. Zehntbauer and Carl Jantzen founded Portland Knitting Company, the predecessor of Jantzen Inc., in January 1910, in Portland, Oregon. It was a small knit worrier located in downtown Portland, and they produced sweaters, woolen socks and other knitwear in the upstairs room, and sold them at retail outlets downstairs.
Design
Its founder is a member of the Portland Rowing Club, and in 1913, the company was asked to provide a rowing suit for use on a cold morning on the Willamette River. The story, as told by Zehntbauer in the company newspaper, Jantzen Yarns:
I waited for her and took her order for these rowing sticks, which had to be made from a knife like a sweater cuff so they would stay awake without straps. After he tried it, he liked them so much that he came back for another couple and the other members of the club heard about them, saw them and came and ordered pants like them. Almost every member of the pedaling club has a pair. Later, this same member came up to me and asked if we could not make a swimsuit of the same material.... the shirt was made for him and he went to sea to bathe in cold water. When she came back, she came to the store and told us it was heavy and someone could not swim well in it, but she was very satisfied because it was much warmer than any clothes she had ever had before and it made the ocean bathe the fun.... this experience gave us the idea that a swimsuit made of this puncture, only with lighter weight, would be a very good outfit. We discussed this among ourselves and decided that we would order a bed of needles for our sweater machine that would be good enough to knit a headband swimsuit with a weight that would be comfortable. Roy, Carl, Joe Gerber and I were constantly in the water at the time, either in the Y. M.C A pool or on the river and we started experimenting for our own use in this swimwear made of fine elastic fabrics. We soon developed a suit that we found was the best swimwear we've ever seen.
The pure wool one-piece outfit designed by Carl Jantzen eventually became the prototype for the first tie-swimsuit swimsuit that was first produced in 1915.
Brand name
After weeks of discussions and searching for a name we can use as a trademark, we are unable to approve any of the many names that were sent to us. We used the PK brand at the time, the initials of Portland Knitting Company... Both names Zehntbauer and Jantzen were suggested to us by our friends, but none of us were willing to use our own name because it did not sound right to us... Combinations are also recommended; which I remember is "Jan-Zen" or used without hyphens, "Janzen." The other is "Portknit". Until the last minute no one could decide to use any of the suggested names, so one day not long before Mr. Gerber carries the proposed advertising program, I'm in his office to order stationery that needs to be printed at once, because we've been waiting as long as possible to make decisions about the trademark before printing new stationery. After a short conference I gave him an order to continue and print the stationery using the Jantzen trademark in all of it. The name of the company is of course not affected, because Portland Knitting Company makes merchandise marked Jantzen trade.
After World War I, a national advertising campaign was launched with ads depicting Jantzen suits housed in the old Vogue and Life Magazine. Jantzen is a leader in the promotion of his new product. Ad covers show "Red Diving Girl" which became adopted as a company logo and recognized worldwide.
Description of the garment
It was around that company began promoting the idea of ​​a swimsuit, as opposed to a swimsuit, and the tag line "The Suit That Changed Bathing to Swimming":
In 1919 and 1920, we advertised Jantzen swimsuits. New in 1921 Mr. Dodson first understood the idea of ​​using the name "Swimsuit" instead of bathing suits. Until now we have never heard of the name "swimwear" used, and we have sold swimsuits for years and have come into contact with all kinds of ads from these clothes, which are made up entirely of newspaper ads by retailers, or advertisements paper trade by the manufacturer. So we believe the name "swimwear" is never used in advertising. Mr. Dodson was the manager of a Broadway retail store at the time, and I remember clearly the twinkle in his eyes as he suggested the use of names in our advertisements. So since 1921 we stopped using the name of swimwear and swimsuits used in all our copies. Since then many manufacturers around the world have been advertising swimwear instead of swimsuits.
Logo
Jantzen's Diving Girl was designed by Frank and Florenz Clark. He first made his appearance in commercials in 1920, dressed in a daring red suit, stocking hats and stockings, and first appeared in Jantzen's bathing suits in 1923. For years, stockings and stocking hats were dropped, and by the end of the 1940s, an, the coat becomes ropeless. The whole design was modernized again in the 1980s. Dive Girl remains a recognized international brand and is one of the longest living clothing icons.
Development
During the interwar years of the late 1920s and early 1930s the company established overseas manufacturing facilities and sales teams, mainly in Europe. In 1932, Jantzen was reportedly the seventh most famous trademark in the world.
In the 1940s, business increased after Jantzen added sweaters, girdles, and activewear to his basic swimsuit. Bikini was introduced in France in 1946 to set the style for brevity in swimwear and became a classic fashion worldwide.
Throughout the 1970s and 1980s, Jantzen acknowledged that working women wanted exciting swimwear for the weekend and holidays. In some resort areas, separate swimming, covering up, and beach skirts along the ankles complete many swimsuit ensembles. Jantzen started working with nylon and spandex to add to the stretch that held the shape. Jantzen also introduced Trikini, combining the bikini straps worn under a semi-transparent maillot.
Ownership and portfolio change
In 1980, Jantzen was purchased by Blue Bell, and Blue Bell was acquired by Vanity Fair Corporation in 1986. This acquisition was a disaster for Jantzen and caused its destruction. In 1995, the company reduced the production of menswear to concentrate on women's clothing, back to its roots in swimsuits. In 2002, the Jantzen trademark was purchased by Perry Ellis International, Inc. This includes licenses from Nike and Jag Swimwear.
Maps Jantzen
See also
- List of companies based in Oregon
- Jantzen Beach
- List of swimwear brands
References
External links
- Brief History of Jantzen from Jantzen.com (as archive 2011)
- Jantzen Through the Decade of Janzten.com
- Jantzen Red Diving Girl - Oregon History Project
Source of the article : Wikipedia
0 Comments