Sephora is a privately operated multi-national private grocery store established in Paris in 1969. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare , body, fragrance, nail color, and hair care. Sephora was owned by the lavish conglomerate LVMH in 1997. The Sephora logo is a white flame shaped "S" with a black background. The name comes from the Greek spelling Zipporah (Greek: ??????? , Sepph? Ra ), the most beautiful wife of Moses.
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Histori
Pendirian
Sephora was first launched in Paris on August 14, 1969. It was acquired by Dominique Mandonnaud in 1993, which combines purchases with its own perfume chain under the Sephora brand. Mandonnaud is credited for establishing and applying the "self-help" sales experience of Sephora, which departs from the usual retail model for cosmetics by encouraging customers to try the product at the store before buying.
Mandonnaud continued to expand the Sephora brand through the 1990s, opening its flagship store in the Champs ÃÆ'â € lysÃÆ'Â © es in 1997. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, which expanded stores globally and supported product offerings the chain. to include beauty and cosmetic products.
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International expansion in the United States and Canada
Sephora opened its first United States store in New York City in 1998 and its first Canadian store in Toronto in 2004. Its headquarters in North America are located in San Francisco, with corporate offices in New York City and Montrà © al. Sephora currently operates more than 360 stores across North America.
Online site
Sephora launched its online store into the US in 1999 and into Canada in 2003. The Canadian headquarters was opened in February 2007 by Marie-Christine Marchives, a former employee of Sephora US and Sephora France. Marie-Christine Marchives returned to France in July 2010 to become general manager of Sephora France. He was replaced in Canada by Klaus Ryum-Larsen. Sephora currently operates more than 2,300 stores in 33 countries worldwide generating more than about $ 4 billion in revenue in 2013. In September 2013, Sephora di Champs ÃÆ' â € ° lysÃÆ' Â © es in Paris, France, attracted over six million person per year.
Acquisitions
In 2000, Sephora.com purchased Eve.com's assets for "six high numbers".
Awards
In 2010, Women's Wear Daily called Sephora a special retailer this year.
Claim
On November 18, 2014, four customers filed a class action lawsuit against Sephora. The lawsuit alleges that Sephora was involved in racial discrimination by wrongly disabling the Asian customer's customer reward account under the pretext that the customer purchased the product from Sephora in bulk and resold it.
On January 1, 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. Suliteanu was appointed CEO of Kendo Brands, another business in LVMH's portfolio.
In 2016, Sephora launched the Virtual Artist app, an augmented reality platform. By uploading photos, users can receive virtual changes, experiment with different products and color combinations.
Currently
On August 26, 2016, Sephora opened the 400th site in North America at the Magnificent Mile in Chicago. This store is a new flagship location in this city.
On March 31, 2017, Sephora opened its largest retail location in North America near Herald Square. The shop is approximately 11,380 square feet and has more than 13,000 products. It is one of six Sephora TIP Workshop locations, with interactive services and tools, in North America; others include San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto.
Subscription service
In August 2015 it was announced that Sephora would launch a subscription service: Play! By Sephora . The monthly subscription service offers a box containing sample size products for a monthly fee. Boston, Columbus and Cincinnati are the only three cities to test the initial service launch in September 2015. The service was launched across the US in 2016. By 2018, subscription services are still only available in the US.
For $ 10 USD billed monthly, each month box is a collection bag that changes monthly with five skin care, makeup, or a luxurious hair care sample. Each box includes a selection of products based on answers provided by customers in PLAY! Profile.
Brand
Sephora features beauty products from over 100 brands, including NARS Cosmetics, Make Up For Ever, Too-Faced Cosmetics, Anastasia Beverly Hills, Urban Decay, Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancome Cosmetics, Sunday Riley Skincare, philosophy , YSL Beauty by Yves Saint Laurent, Tatcha, Huda Beauty, Kat Von D, and Bobbi Brown Cosmetics. Sephora also comes with her own makeup, skin care, beauty tools and accessories. Packaging for lines features the company's longitudinal fire logo in standard black print.
In 2013, the company debuted with a collection of fragrances with Mary-Kate and Ashley Olsen, known as Elizabeth and James, and a makeup line with Marc Jacobs.
Sephora in JCPenney
In October 2006, Sephora began to open stores in JCPenney. Sephora inside JCPenney has some of the same makeup, skincare and perfumery brands and their own line of products found in nationally stand-alone stores. Sephora in the JCPenney store is much smaller than an ordinary store, usually 1,500 square feet in size. There are over 600 Sephora locations in JCPenney stores across the US. In 2017, JC Penney announced the closing of 138 stores nationwide; some of whom kept Sephora in the JCPenney store.
Environmental recordings
Sephora's ongoing development initiative has been recognized in December 2015. The company received the Sustainable Brand label, as well as the 2015 Award R for eco-friendly design by the Gene Responsibility Association. Global Cosmetic News reports that the newly launched Sephora display case has a 30% lightweight metal frame that will reduce CO2 2 emissions by 220 metric tons.
Awards
In March 2018, FastCompany named Sephora to place number 36 (out of 50) on the list of "The Most Innovative Companies in the World", citing an expanded offering from a broad and inclusive product line like Fenty Beauty.
References
External links
- Sephora
Source of the article : Wikipedia
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