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How Club Monaco is Getting Email Marketing Right
src: www.mytotalretail.com

The Monaco Club is a top-class casual wear clerk owned by Polo Ralph Lauren. With over 140 locations worldwide, retailers have locations in the United States, Canada, Hong Kong, Macao, Taiwan, South Korea, China, United Arab Emirates, Malaysia, Indonesia, Singapore, Saudi Arabia, Sweden, Turkey and the UK..

Every month, Club Monaco presents a new collection, alternating between casual styles during spring and summer in the north and more formal offerings during fall and winter. Initially, the company was famous for its classic "black and white" style, with different colors paired, but this is no longer the focus of every collection.


Video Club Monaco



Company history

In 1985, Canadians Joe Mimran, Saul Mimran and Alfred Sung opened the first shop in Toronto on Queen Street West. This store, which still exists today, originally included cafes under the sales floor, their second location is located at the Promenade Mall in Thornhill. The first US store opened in Santa Monica in 1989. Until 1999, Club Monaco was a Canadian company and based on Avenue Road and Bloor Street West along Mink Mile in Toronto. It is now owned and operated by Polo Ralph Lauren, who acquired Club Monaco in 1999. Polo has allowed Club Monaco to stand as an independent entity in the group and has undervalued its ownership.

Recently, Club Monaco has transformed itself into an international lifestyle brand that offers so-called "affordable luxury with a modern sensibility". Each store has a unique concept and design and a mix of products. Third-party brands on display in stores include Ray-Ban sunglasses, Citizens of Humanity jeans, animal products and can include vintage items from high-end designers such as Chanel and HermÃÆ'¨s. Club Monaco also contracts with outdoor designers for products such as jewelry designed by Erickson Beamon and a bag from Jane Mayle.

Club Monaco relies heavily on social media to market itself, using sites like Pinterest and Tumblr to present their "search book" or "inspiration" that can also be viewed on their website through their "Culture Club" page.

Luxottica began distributing Monaco Club recipe frames and sunglasses at retail outlets in 2007.

In August 2013, Club Monaco launched their first shoe line consisting of leather shoes and heels made in Italy. In the same month, the brand also introduced a high-end label entitled 'Collection' only.

The women's design team is currently led by Caroline Belhumeur. The men's design team was led by Aaron Levine until he left for Abercrombie & amp; Cuscus.

Maps Club Monaco



Caban

Caban is a design-oriented furniture, desk, home accessory, bed and bathroom, and clothing retailer launched by Club Monaco as a lifestyle brand in October 2000, in Toronto, Montreal and Vancouver, with locations that are opened later. in Calgary and Edmonton.

Caban is a descendant of Club Monaco, and Joe Mimran, who is the founder of Club Monaco. In 2000, right after the launch, Club Monaco/Caban was bought by Ralph Lauren, and began to lose focus and Mr. Mimran was ousted. In the summer of 2006, Ralph Lauren Corp. closed all Caban stores to focus on Club Monaco in the United States. The last closed shop is the main store on Queen St. West in Toronto.

Caban opened his first lifestyle concept store in Montreal in the historic Laurentian Bank building located at 777 St. Catherine Street (corner of McGill College) Saturday, December 9, 2000. The office was closed in 2006, after which Banana Republic opened its flagship Quebec Shop.

Club Monaco | Timshell Rivers Studio | workroom and interior ...
src: www.timshellriversstudio.com


References


Club Monaco Launches Fall/ Winter Collection And Lifestyle Store
src: cdn.harpersbazaar.com.sg


External links

  • Website of Caban, default
  • Globe and Mail, caban closing
  • Montreal Caban opens

Source of the article : Wikipedia

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