Signage is the design or use of signs and symbols to communicate messages to a particular group, usually for marketing purposes or some kind of advocacy. Signs also mean signs collectively or are considered a group. The documented term signage has been popularized in 1975 to 1980.
An alert is a type of visual graphic that is created to display information to a specific audience. This is usually manifested in terms of finding information in places such as the street or inside and outside the building. Signs vary in shape and size based on location and intent, from wider banners, billboards, and murals, to smaller road signs, street signs, sandwich boards, and lawn signs. Newer signs may also use digital or electronic display.
The main purpose of the mark is to communicate, to convey information designed to assist recipients with decision-making based on the information provided. In addition, promotional signboards can be designed to persuade beneficiaries of the benefits of a particular product or service. Signage is different from labeling, which conveys information about a particular product or service.
Video Signage
Definition and etymology
The term 'sign' comes from the French signe (noun), signer (verb), which means movement or hand movement. This, in turn, comes from the Latin 'signum' which denotes 'identification marks, marks, indications, symbols, evidence, military standards, symbols, signals, signs, signs in the sky, constellations.' In English, the term is also associated with a flag or banner. In France, banners often took marks or signs in the Middle Ages. The signs, however, are best known in the form of painted or engraved ads for stores , inns, cinema, etc. They are one of the various symbolic methods to openly call attention to where they refer.
The term, 'sign' seems to have come into use in the 20th century as a collective noun used to describe sign classes, especially the advertising and promotional signs that became famous in the first decade of the twentieth century. The Oxford Dictionary defines terms, marks, as "Collectively, especially commercial or public display signs."
Maps Signage
History
Some of the earliest signs are used unofficially to indicate membership of a particular group. Early Christians used the sign or cross or Ichthys (ie fish) to show their religious affiliation, while the sun or moon sign would serve the same purpose for the unbelievers.
The use of commercial signage has a very ancient history. Retail signs and promotional signs appear to have evolved independently in East and West. In ancient times, the ancient Egyptians, Romans, and Greeks were known to use signs. In ancient Rome, signboards were used for the front of the store to announce public events. Roman signboards are usually made of stone or terracotta. Or, they are white areas, known as albums on the outer walls of shops, forums, and markets. Many Roman examples have been preserved; among them a well-known shrub to show a tavern, from which the saying goes, "Good wine does not need bushes". Apart from the bushes, certain identifiable trade marks that last up to modern times include three pawnbroads and red and white barber poles. From the signs identified with certain trades, some of them later evolved into trademarks. This shows that the early history of commercial billboards is closely related to the history of branding and labeling.
Recent research shows that China is showing off the rich history of early retail signage systems. One well-documented from the start, a very growing brand example associated with retail marks is the brand of sewing needle White Rabbit , from the Chinese Song Dynasty (960-1127 CE) period. A copper plates used to print posters containing messages, which are roughly translated as: "Liquid Needle Shop Jinan Liu: We buy high quality steel rods and make good quality needles, ready for use at home in no time." This plate also includes trademarks in the form of 'White Rabbit' which denotes luck and is highly relevant to major buyers, women with limited literacy. The details in the picture show a white rabbit shredding herb, and include suggestions for buyers to search for white rabbits in front of the manufacturer's shop. Thus, the image presented as an early form of brand recognition Eckhart and Bengtsson argue that during the Song Dynasty, the Chinese people developed a consumerist culture, where high levels of consumption could be achieved for a wide range of ordinary consumers, not just the elite, carefully managed corporate image, retail signage, symbolic brand, trademark protection, and sophisticated brand concepts.
During the period of the Middle Ages, the use of billboards was generally optional for traders. However, tax collectors are on a different footing. At the beginning of the 14th century, English law forced landlords and landlords to show signs of the end of the 14th century. In 1389, King Richard II of England forced landlords to set up marks outside of their place. The law states "Whoever brings a beer in town with the intention of selling it must hang a sign, otherwise he will lose his blue." Legislation is intended to make public homes easily visible to the quality inspectors of the ale they provide (during this period, drinking water is not always good for drinking and ale is a regular substitute). In 1393 a tax collector was charged for failing to show signs. The practice of using signs spread to other types of commercial ventures throughout the Middle Ages. Similar laws apply in Europe. For example, in the French decree issued 1567 and 1577, innkeepers and strong guards to establish signs.
Big cities, where many places do the same trade, and especially, where these places are gathered on the same street, a simple trade mark is not enough to distinguish one house from another. Thus, traders start using various tools to differentiate themselves. Sometimes traders use boiled in their own name (eg two cocks for the name Cox); sometimes he adopts the figure of an animal or another object, or a portrait of a famous person, whom he deems inclined to attract attention. Other signs use the common association of two heterogeneous objects, which (other than those representing boiled) in some cases are just strange combinations, but in others arise from the popular misconception of the mark itself (eg combinations of legs and stars may be derived from symbol representations garter), or from corruption in popular speech (eg a combination of goats and compasses are said by some as God's corruption includes).
Around this time, some manufacturers began adjusting the noble family emblem or badge as a form of support. It will be explained by people without considering the language of the emblem, and thus signs like the Red Lion, the Green Dragon, etc., have become familiar, especially as a sign of the pub. In the 17th and 18th centuries, the number of commercial homes that were actively displaying their royal weapons in their place, packing and labeling had increased, but many claims of royal support were rigged. In 1840, regulations surrounding the appearance of royal weapons were tightened to prevent false claims. At the beginning of the 19th century, the number of Royal Warrants awarded rose rapidly when Queen Victoria gave about 2,000 royal warrants during her 64-year reign.
Because the nameplate objects to attract the public, they often have intricate characters. Not only are the signs themselves great and sometimes have great artistic value (especially in the 16th and 17th centuries, when they reach their greatest mode) but the pole or metal supports stand out from the houses over the road, from where the signs are swung, often work in a complicated way, and many beautiful examples of wrought iron support survive both in England and the continent of Europe.
The exterior signs are a prominent feature of the streets of London from the 16th century. The big protruding signs become dangerous and disturbing in a narrow way when city streets become more crowded with vehicular traffic. Over time, authorities were forced to regulate the size and placement of exterior signs. In 1669, the French royal order prohibited the size of excessive signboards and their projection too far in the streets. In Paris in 1761, and in London, around 1762-1773, legislation was introduced which gradually forced the signboards to be removed or remained attached to the walls.
For the most part, the signs only persist in relation to the inn, where some of the greatest artists at the time painted signboards, usually representing the name of the inn. With the gradual abolition of signage, house numbering began to be introduced at the beginning of the 18th century in London. It has been tried in Paris as early as 1512, and has become almost universal at the close of the 18th century, although it was not enforced until 1805. Another important factor is that during the Middle Ages most of the population was illiterate and so the image was more useful as a means of identifying public house. For this reason there is often no reason to write the name of the establishment on the signboard and the inn is opened without an official written name - the name taken later from the illustration on the public house sign. In this sense, the pub sign can be considered as the earliest example of visual branding.
During the 19th century, some artists specialize in sign paintings, such as Austro-Hungarian artist Demeter Laccataris. Waiting for this development, homes that trade night-time (eg coffee houses, brothels, etc.) have a variety of special lighting arrangements, and this still persists to some extent, as in the case of doctor's surgery, and chemist pharmacies.
Some developments in the early 20th century provided a boost to the widespread adoption of commercial exterior signs. The first, spectaculars, founded in Manhattan in 1892, became commonplace in the first decade of the twentieth century and in 1913, "the sky was filled with glowing animated marks of light." In the 1920s, newly developed neon signs were introduced to the United States. Its flexibility and visibility lead to widespread commercial adoption and by the 1930s, neon lights were a feature of modern building standards around the world. The privilege marks, which use a manufacturer's brand as a form of retail support, prevalent in retail stores during the 20th century, but their use is diminishing as retailers gain power by the end of the 20th century. A small number of privilege signs still exist, but most have become signs of the ghosts left behind.
Papan tanda ritel bersejarah
Peran dan fungsi signage
In general, the signs perform the following roles or functions:
- Information : signs that convey information about services and facilities, such as maps, directories, signposts or interpretive information boards used in museums, galleries, zoos, parks and gardens, exhibitions, tourist attractions and cultural attractions that enhance the customer experience.
- Persuasion : a promotional sign designed to entice users about the relative merits of a company, product, or brand.
- Directions/Navigation : a sign indicating the location of a service, a facility, a function room and a main area, such as a sign or a directional arrow.
- Identification : signs indicating services and facilities, such as name and room number, toilet sign, or floor designation.
- Safety and Regulations : warning signs or safety instructions, such as warning signs, traffic signs, exits, signs indicating what to do in an emergency or natural disaster or signs that convey rules and regulations.
- Navigation - may be exterior or interior (eg with interactive screens on the floor like "information traces" found in some tourist attractions, museums, and the like or by other means "dynamic browsing"/li>
Signs can be used in exterior spaces or on-site locations. The signs used on the outside of a building are often designed to encourage people entering and in the interior to encourage people to explore the environment and participate in all that space offers. Each given mark can perform multiple roles simultaneously. For example, a nameplate can provide information, but may also serve to help customers navigate their way through a complex service or retail environment.
Convention alerts
pictogram
A pictogram is a picture commonly used to convey a sign message. In the signposts of the law, the pictogram follows a set of colors, shapes and sizes based on the laws of the country where the signage is displayed. For example, In UK and EU brand boards, the width of the sign pictogram should be 80% of the height of the area to be printed. In the US, to comply with the ADA Accessibility Guidelines, the same pictogram should be placed in a self-defined field, with upgraded characters and brailles located underneath the field.
In order for the pictogram to work, it should be recognizable across cultures and languages, even if there is no text. Following the color conventions and standard forms increases the likelihood that pictograms and marks will be universally understood.
Forms
Sign form can help convey its message. Shapes can be brand or design-based, or can be part of a series of signage conventions used to standardize sign meaning. The use of certain forms may vary by country and culture.
Some common form-mark conventions are as follows:
- A rectangle is often used to describe general information to an audience.
- Circular signs often represent instructions to follow, either mandatory or forbidding.
- The sign of a triangle is often a warning sign, used to convey danger or caution.
Sign technology
Materials
Below is a list of materials commonly used in sign shops.
- Acrylic
- Aluminum composite panel
- Plastic undulating
- High-density polyethylene (HDPE)
- High density polyurethane
- Medium overlay density panel
- Curved modular frame technology
- Oil fabrics
- Polyvinyl chloride (PVC or vinyl)
- Polycarbonate
- Polypropylene, polystyrene, and other thermoplastics
- Wood
- Stainless Steel
- Plexiglass
- Channelume Sign
Process
Below is a list of commonly used processes in sign stores.
- CNC routing
- Laser Cutting
- Abrasive blasting
- Plunger
- Print, Print, or Paint a mark
- Channel letters
- Vacuum formation
- Steam/winding
- Laminating prints
Lighting
Signs often use lighting as a means of conveying their information or as a way to increase visibility.
The neon signs, introduced in 1910 at the Paris Motor Show, were produced by crafting a flexible glass tube into shape. A skilled worker in this craft is known as a dent of glass, neon or dented tube.
Light-emitting diode (LED) technology is often used in signs. This technology, first used primarily in sporting events, then appears in businesses, churches, schools, and government buildings. The brightness of LED signs may vary, which causes some cities in the United States to forbid its use due to problems such as light pollution. Currently, LED technology is also used in light panels to illuminate advertising graphs in public places including malls, subways, and airports.
Picture gallery
See also
- Barber's pole
- Brand implementation
- Digital nameplate
- Georges Claude
- Ghost
- Alerts information
- Neon sign
- Neon Lighting
- Privilege sign
- Translator
- Trailblazing
Note
References
- Recommendations on Transport of Dangerous Goods: Model Rules . New York: United Nations. 2005. ISBN: 978-92-1-139106-0.
- Sutton, James (1965). Sign in Action . London: Studio Vista. OCLCÃ, 456695324.
- Wenzel, Patrick (2004). Advertising Planning Guide: Aids Planning for Pedestrian Signage System Design . HÃÆ'¼nstetten: P. Wenzel. ISBN: 978-3000128646.
External links
Source of the article : Wikipedia
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