Stride Rite , formerly known as Stride Rite Corporation and distillation as stride rite , is an American company that develops, manufactures and markets children's footwear in the United States and international markets. It is a major marketer of athletic and casual shoes for children and adults. In addition to the Stride Rite brand, Wolverine World Wide's parent company is known for designing and producing shoes that are marketed as the following owned or licensed brands: Keds, Grasshopper, Robeez, Saucony, Sperry Top-Sider, Merrell, Hush Puppies, and Jessica Simpson's Child. They also have rights to Zips brand children who are not working.
The company is a manufacturer and wholesaler of footwear, sales in department stores, independent shoe stores, value retailers, outlet outlets, and specialty stores. Stride Rite has a children's shoe store owned by the company that carries the children's Stride Rite and other subsidiary brands. The company markets the Stride Rite product globally through Vida Shoes International's brand license.
Video Stride Rite Corporation
Histori
Pendirian dan Awal Tahun
Stride Rite was founded in Boston, Massachusetts, in 1919, as Green Shoe Manufacturing Company ("Green Shoe") by Jacob A. Slosberg and Philip Green. After establishing the company, Green sold his interest to Slosberg twelve years later and Slosberg's sons Samuel and Charles led the company as head of sales and manufacturing respectively. Green Shoe became a public company in 1960 and listed on the New York Stock Exchange.
In 1966, Green Shoe adopted the name Stride Rite Corporation to emphasize the brand name of one of its most famous products. The name was purchased from another shoe manufacturer in 1933.
In 1968 Arnold Hiatt, son of a Lithuanian immigrant, became president of the company and the sale was $ 35 million. Hiatt pursues acquisition policies to keep the company in alignment with consumer preferences.
Acquisition and Expansion
The first retail store Stride Rite opened in 1972. The Sperry Top-Sider and Keds brand names were purchased from Uniroyal in 1979. Stride Rite bought the University of Toddlers in 1994. During 2005 Stride Rite completed the acquisition of Saucony and in 2006 Stride Rite bought Robeez.
Hiatt was instrumental in bringing about a socially conscious business method such as opening a child care center in 1971, as well as a Senior Day Care center for employees' parents, banning smoking in 1986, and sponsoring 40 inner-city teenagers to attend Harvard University, Alma mater Hiatt. In 1992, Hiatt resigned as chairman to pursue philanthropy through a corporate foundation, and he has been a staunch supporter of electoral reform.
Collective Brands
In 2007, Payless ShoeSource from Topeka, Kansas acquired the Stride Rite. On August 16, 2007, the company changed its name to Collective Brands, Inc. In 2009, it was announced that the Stride Rite would operate under the further revised name of the Collective Brands Performance Lifestyle Group.
Wolverine World Wide
In 2012, Stride Rite, Keds, Sperry Top-Sider, and Saucony, became part of Wolverine World Wide after a joint agreement with Blum Capital Partners and Golden Gate Capital acquired the $ 1.23 billion USD Performance Lifestyle Group of Collective Brands.
Maps Stride Rite Corporation
Stride Rite Stores
Stride Rite kids retail stores are located primarily in larger regional shopping centers, generally clustered in major US marketing areas. The number of retail stores, by 2012, by type for the Retail Stride Rite segment is represented in the table below.
See also
- Arnold Hiatt
- Wolverine World Wide
References
External links
- Official website
Source of the article : Wikipedia
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