Moschino ( Italian pronunciation: Ã, [mos'ki: no] ) is Luxury Italian fashion house, specializing in leather accessories, shoes, luggage, fragrances, etc. Founded in 1983 by Franco Moschino.
Video Moschino
Histori
Pendirian dan 1990s
This brand was originally created in 1983 by the late Franco Moschino (1950-1994). Moschino and fashion labels became famous for their innovative, colorful - sometimes eccentric design - for his love of the fairies, for his criticism of the fashion industry and for his social awareness campaign in the early 1990s. After the death of Moschino, Rossella Jardini, his former assistant, became creative director. This brand has been a part of the Aeffe fashion group since 1999.
Moschino today
Rossella Jardini is Creative Director of Moschino from 1994 to October 2013. Responsible for brand image and style, Jardini fulfills the role of "creative witness", maintaining a stylish and philosophical approach to life after the death of Franco Moschino (on 18 September 1994), with whom he collaborated from 1981. In October 2013, Jeremy Scott became the creative director of Moschino, showing his first Moschino collection in the fall of 2014.
In 2006, Moschino designed clothing for the opening ceremony of the 2006 Winter Olympics in Turin. Moschino also designed the clothes for Showgirl Kylie Minogue in 2005 - The Greatest Hits Tour, sunglasses for Madonna's 2008 Sticky & amp; Sweet Tour and six outfits for Lady Gaga for her The Born This Way Ball in 2011-2012.
Beginning with pre-collection F/W 2008-2009, Moschino Jeans label changed its name to Love Moschino.
The owner of the Moschino label is Moschino SpA, a company acquired by Aeffe SpA (Moschino producer since 1983) and Sportswear International SpA (SINV HOLDING SpA since 2006) in 1999. Moschino SpA carries out brand management, licensing activity, communication and coordination of commercial policies independent. In 2007, Moschino SpA entered into an exclusive agreement with Con Scienward International Holdings Limited for its franchise and product distribution in the People's Republic of China (excluding Hong Kong and Macau). The ten-year deal provides the opening of forty stores (22 in the first five years of collaboration) and the exclusive distribution of the Moschino brand apparel line begins with the S/S collection of 2008. Moschino SpA also announces its new five year agreement with Allison for worldwide development, development and distribution the new Moschino Eyewear collection, and the signing of a five-year agreement (renewable for the next five years) with Binda Group for the manufacture and marketing of watches and for the first time a jewelry collection licensed under the Moschino CheapAndChic brand. The new collection of Moschino Helmets was introduced to the world for the first time in November 2007, during the EICMA event. These helmets are the result of a collaboration between Max Safety Fashion helmet manufacturers and Moschino fashion brands.
In October 2008, Moschino SpA and Altana SpA, a leading company in the children's clothing sector, announced the signing of an agreement for the creation, development and distribution of the world, for five years of renewable, Moschino's collection of boys and girls. The collection, whose creative aspect stays in Moschino, is aimed at three age groups: Moschino Youth for ages six to fourteen; Moschino Kid for twelve eighteen months to six years; and Moschino Baby from one to three months to two years.
In July 2011, the company's collection was exhibited on the catwalk of The Brandery fashion show in Barcelona.
In February 2014, WWD announced that Angela Missoni hired Rossella Jardini, who was former creative director of Moschino, as a consultant, "" to exchange ideas "on her fashion collection. Angela Missoni will continue to be Missoni's creative director.
Maps Moschino
Labels
This brand consists of several labels: Moschino (female and male main line), Moschino Cheap and Chic (female secondary line, created in 1988), Love Moschino (female and male diffusion line, known as Moschino Jeans 1986-2008), in the framework of exclusivity. In addition, accessories, jewelry, watches, perfumes and cosmetics, and even jet helmets are sold under the brand of Moschino. Almost all watch models are made by Binda Group. In Milan, Moschino opened his own concept hotel in 2009, "Maison Moschino".
Starting in 2014 and under the direction of creative director Jeremy Scott, Moschino Cheap and Chic consolidated into a new female secondary line called Boutique Moschino.
Financial data
Moschino SpA has set up style activities, coordinating images and communications, supervised distributions and creating commercial strategies since 2000.
Moschino Collection, Moschino Cheap And Chic and Accessories manufactured by Aeffe S.p.A. (70% owners) and Love Moschino collection by SINV HOLDING S.p.A. (which holds the remaining 30%). Other product lines are managed by license agreement.
Sales distribution by geographic area:
Italy 32% Remnant Europe 23% USA 6% Far East 11% Rest of the world 28%
Moschino Shop
Moschino has a global retail network of mono-label stores and franchised shops, shop-ins-shops, corners and soft corners.
Over the past few years, mono-label boutiques have been opened in Europe (Rome, Capri, London, Paris and Berlin), New York and Los Angeles in the United States, in Eastern Europe (Dnipropetrovsk and Kiev in Ukraine), Moscow, Yekaterinburg and St.. Petersburg in Russia, Almaty in Kazakhstan, Istanbul in Turkey, in the Middle East (Riyadh and Jeddah in Saudi Arabia, Doha in Qatar, Dubai, Kuwait and Bahrain), Mumbai and Bangalore in India and in the Far East (Hong Kong, Osaka, Singapore , Taipei and Kaoshiung, Kuala Lumpur, Bangkok, Shanghai, Seoul and Bundang in Korea and Beijing, Dalian, Hangzhou, Shenzen and Shenyang in China) to complement traditional distribution in multi-label stores.
In addition, many specialty rooms, shops and corners have been opened in department stores in the world such as Saks Fifth Avenue and Nordstrom in the United States, Saks in Mexico City, Isetan, Takashimaya, Daimaru in Japan, Shinsegae, Lotte and Hyundai in Korea, Harvey Nichols, Harrods and House of Fraser in London, Printemps in Paris, Oberpollinger in Munich, El Corte Ingles in Madrid and La Rinascente and Coin in Milan.
Products
Moschino fragrances
Moschino Fragrances produced under license by Euroitalia:
- Moschino , a women's fragrance was launched in 1987
- Moschino Pour Homme , a men's fragrance launched in 1990
- Cheap and Chic , women's fragrance was launched in 1995
- Oh! De Moschino , a women's fragrance was launched in 1996
- Uomo? , men's fragrance was launched in 1998
- L'Eau Cheap and Chic , women's fragrance was launched in 2001
- Couture! , a women's fragrance was launched in 2004
- I Love Love , fragrance woman launched in 2005
- Male Friends , men's fragrance was launched in 2005
- Hippy Fizz , women's fragrance was launched in 2006
- Male Friends , men's fragrance was launched in 2006
- Moschino Funny! , women's fragrance was launched in 2007
- Glamor , women's fragrance was launched in 2008
- Moschino Forever , a men's fragrance launched in 2011
- Pink Bouquet , women's fragrance was launched in 2012
- Moschino TOY , unisex fragments launched in 2015
- Moschino Fresh , a women fragment launched in 2015
References
External links
- Official site
- Franco Moschino
- (in Italian) Collezione Cheap and Chic Autunno Inverno 2007/2008
- {http://stylegods.com/15-brands-you-have-been-enunciating-wrong-brand-pronunciation}
Source of the article : Wikipedia
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